Instagram announces plans to stop showing how many people likes each post

Instagram has announced plans to test run "hiding the like" button this week, as a way to make a less pressurized environment on the App.

According to the head, Adam Mosseri “we want people to worry a little bit less about how many likes they’re getting on Instagram and spend a bit more time connecting with the people that they care about,”he said during the keynote of F8, Facebook’s annual software developer conference in San Jose, California.

Under the test, the number of people who liked a post will no longer be shown. Users will be able to look at who like their own post, but won't be able to see how many likes someone else's post has, unless they count them manually. A post creator will be able to see their own like count, if they chose to do so, Moseri said.

“WE DON’T WANT INSTAGRAM TO FEEL LIKE A COMPETITION. WHAT WE ASPIRE TO DO IS LEAD THE FIGHT AGAINST ONLINE BULLYING,” MOSSERI SAID.

The hidden like count test announcement comes as Instagram expands it's efforts to combat online bullying, a problem that plagues many of the app's younger users.

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